Introduction

The business protection gap is estimated to be more than £500 billion in sum assured* - that's a big opportunity for growing your business.

By identifying potential clients and building relationships within the business community, you can help meet your clients' business needs and expand your own business.

Segmenting your client base is an important part of establishing the need for business protection. By looking at your existing client bank in a different way, you could grow your business. You're probably already speaking to the decision makers anyway so we'll show you how to make the most of this.

Offering business protection is a way into the lucrative corporate market and the value of this kind of protection is often higher than other types of protection, meaning increased revenue for your business.

We've got all the tools to help you attract new clients, methods of approaching these (and current) clients and some questions for your clients to establish the type of business protection to be suit them.

*Source: Swiss Re, The Insurance Report, 2005