Introduction

Business protection is all about insuring for the unexpected. It's a way of protecting businesses if something goes wrong. And it can provide an essential safety net for all types of business.

With a business protection arrangement in place, your clients can:

• keep their business trading
• replace key individuals
• protect corporate debt
• buy out a shareholder if they become critically ill or a shareholder's estate if they die

But despite its obvious benefits to clients, business protection is an area that advisers tend to avoid. Research has shown that many feel it's a complicated market and a difficult product to sell.

But we can help with that. We've put together this toolkit to help you take advantage of the opportunities that lie in this market. In it you'll find all kinds of useful information on a whole range of business protection topics , including:

• how to segment your existing client bank so you can identify potential clients
• how to go about developing professional connections
• the tax and trust solutions for the different types of business protection arrangements

Download our About Business Protection PDF to find out more about our business protection offering.